Copyright © 2016-2019 Conspexit LLC. All Rights Reserved.

Conspexit and the Conspexit logo are either trademarks or registered trademarks of Conspexit LLC.

National Eye Health Week

September 19, 2017

National Eye Health Week runs from the 18th - 24th September. It’s mission is to educate people about the importance of eye health and help prevent avoidable sight loss.


One in five people will live with sight loss in their lifetime and the importance of regularly having an eye test cannot be overemphasised. This can be the first step to saving your sight and hence, charities, organisations and health professionals working in the sight loss sector are joining together to raise awareness of eye health and the importance of having regular eye tests.


One innovative approach they came up with was a 5-minute Ad slot during Channel4’s “Undateables” show, transmitted between 9.15pm and 9.30pm on the 18th September. Each ad used different filters that mimicked five common eye conditions in the UK – macular degeneration, cataracts, eye conditions caused by diabetes, hemianopia and glaucoma. The campaign was also fully accessible, with audio descriptions for blind and partially sighted viewers.


Conspexit is currently developing an application that will personally assist people with a visual impairment to gain greater independent mobility, but we’ve also taken on another challenge; raising awareness around sight loss and highlighting initiatives such as this.

 

You can view the Ads from 02, Paco Rabanne (PUIG), Amazon Echo Dot, Freeview and Specsavers below:

 

Download the RNIB’s free eye health guide and find out all you need to know about looking after your sight.

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Sunny Side Up

June 27, 2017

1/6
Please reload

Recent Posts

September 19, 2017

August 2, 2017

July 7, 2017

June 27, 2017

Please reload

Archive
Please reload

Search By Tags