National Eye Health Week runs from the 18th - 24th September. It’s mission is to educate people about the importance of eye health and help prevent avoidable sight loss.
One in five people will live with sight loss in their lifetime and the importance of regularly having an eye test cannot be overemphasised. This can be the first step to saving your sight and hence, charities, organisations and health professionals working in the sight loss sector are joining together to raise awareness of eye health and the importance of having regular eye tests.
One innovative approach they came up with was a 5-minute Ad slot during Channel4’s “Undateables” show, transmitted between 9.15pm and 9.30pm on the 18th September. Each ad used different filters that mimicked five common eye conditions in the UK – macular degeneration, cataracts, eye conditions caused by diabetes, hemianopia and glaucoma. The campaign was also fully accessible, with audio descriptions for blind and partially sighted viewers.
Conspexit is currently developing an application that will personally assist people with a visual impairment to gain greater independent mobility, but we’ve also taken on another challenge; raising awareness around sight loss and highlighting initiatives such as this.
You can view the Ads from 02, Paco Rabanne (PUIG), Amazon Echo Dot, Freeview and Specsavers below:
Download the RNIB’s free eye health guide and find out all you need to know about looking after your sight.